About Us

We started from humble beginnings and we are not afraid to share our story

PCL – Our History

The late Mr Lall Paladee began his journey to success from a very humble home. He would walk door to door selling pins and clips daily while his wife would help by earning some money as a seamstress. He won a bicycle in a raffle which he used to ride for many miles daily, still selling buttons and other haberdasheries door to door.

He helped a friend sell items at the Chaguanas market on weekends. One day, his friend decided he was going to move on to something better and offered the market stall to Mr Paladee. He gratefully accepted and started selling there along with his sons. They saved and sacrificed and opened another location at the Tunapuna market, gradually expanding their portfolio as their business grew.

Finally, in 1984, they opened their first retail store at Arima. A tiny space, no more than 1200 square feet, the first Pennywise store was born. Over the years they expanded and developed the business into what it is today.

Now, a little over 20 years later, Pennywise Cosmetics Ltd is one of the largest retail chains in the Caribbean in the field of health and beauty supplies. We carry over 16,000 SKUs and have all the best brands at the lowest prices. We have opened pharmacies as well with the intention to reduce the cost of healthcare in Trinidad.

We are official distributors in Trinidad and Tobago for the following perfume brands:

5th Avenue
Britney Spears
Alfred Sung
Taylor swift
Justin Bieber

Carolina Herrera
Paco Rabanne

Dunhill
Bebe
Burberry
Bvlgari
Issey Miyake
Jimmy Choo
Shakira
Versace
Karl Lagerfield

Kenneth Cole
Kim Kardashian
Paris HIlton
Rihanna

Perry Ellis
Clavin Klien
Davidoff
Hugo Boss
Escada

We deal directly with the following Multinational Companies:

  • Unilever Caribbean
  • Procter & Gamble
  • Kimberly Clarke
  • Johnson & Johnson
  • Conair Corporation
  • Nestle Caribbean

amongst others…

FREQUENTLY ASKED QUESTIONS

DO YOU SELL WHOLESALE ?

You can place your large order at preferred location and collect the next day. Keep in mind that you will have to pay the normal retail price. Customers who purchase $5000.00 and more will receive a 3% Discount

DO YOU OPEN FOR BUSINESS ON SUNDAYS ?

Yes we do open on Sundays. Please see below our branches that offer these amenities:

East:  Tunapuna: 7:15am – 11:45am

Arima: 7:15am – 11:45am

Central: Chaguanas: 7:15am – 11:45am

DO YOU DO GIFT VOUCHERS ?

Yes we do offer this facility for Commercial/Companies. This is due to the fact that mostly Companies purchased these Gift Vouchers. We do have plans to make gift cards for all customers in the near future.

ARE DISCOUNT CARDS AVAILABLE ?

Not at this time. Our prices are always the lowest in Trinidad and Tobago. If you find an item at a lower price elsewhere, please do not hesitate to bring it to our attention!

DO YOU ACCEPT US CURRENCY ?

We are pleased to say that we do accept US Dollars. Our Rates are usually $6. TT to $1. US Dollar

Join our Team
  • Pennywise Cosmetics Ltd has its doors open to any honest, hardworking and compliant persons. If you would like to apply to become a part of our sales team, you are required to submit the following to your preferred location.
  • Copy of resume along with a passport size photo.

We are continuously trying to increase customer service and therefore prospective employees must be striving for excellence.

Our Corporate Philosophy & Customer Fulfilment Values

Taken together, our Purpose, Values and Principles are the foundation for PCL’s unique culture. Throughout our history of over 30 years, our business has grown and changed while these elements have endured, and will continue to be passed down to generations of PCL people to come.

Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires PCL people to make a positive contribution every day.

Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners.

And Our Principles articulate PCL’s unique approach to conducting work every day.

GET IN TOUCH

Have a question for us?

Thank you for visiting PCL’s Corporate Website. We look forward to being of service to you.

OPERATING HOURS:

Corporate Headquarters

Monday to Friday 7:30am to 4:30pm.
Saturdays : Closed
Sundays : Closed
Closed on public holidays.

ADDRESS:

Trincity Industrial Estate,
Trincity, Trinidad

TELEPHONE:

(868) 640-3022

EMAIL:

headoffice@pennywisett.com

HOW TO GET THERE

We are here